Trends and How to Make the Most of Your Promotional Products Wondering how you’re going to get the best return on your promotional product investment? It’s a question marketing managers and marketing executives ask themselves all the time. If you’re in the business, a good rule of thumb is to think of your Promotional Products as cyclical items. They are subject of fashion trends, and trends are important whether we like it or not. Keeping up with seasonal and fashion trends sends the right message about your company and the way you do business. It is actually vital to managing your brand so don’t neglect this opportunity – staying on top with an up to date inventory of Promotional Products. You don’t want to take the risk of sitting on poorly designed Promotional Products when you’re trying to impress customers and business prospects. There are three hot trends in Promotional Products that you should be considering for your business right now: 1. Promotional Products that are Eco Friendly and made of biodegradable materials. Over the last few years this has only been growing in popularity and it’s not wearing off. People are becoming increasingly aware of the environmental situation we’re all in, and we are all expected as companies and world citizens to take responsibility. You may or may not be a supporter of the environmental movements or the political ambitions involved in the environmental debate, but in modern America, you will be required to have an eco assortment if you want to send the right signal to your customer base. 2. Colors are also important. Right now we’re seeing an upswing in all things bright. This is something that truly changes over time, from year to year, from season to season. To find out what colors are up to date right now, all you need to do is stroll into a mall, or a website. Purple, pink, yellow and blue are hot colors right now. 3. Functional products that have advanced features. They just don’t want a cap. They want a hat with reflective Trim. They just don’t want a T-Shirt. They want a recycled Cotton Blend. Perhaps in a light weight material for sports or outdoor activity. What if my budgets don’t support revamping or restocking Promotional Products just because trends change? That’s a good point, but it does not change the fact that people are interested in the new, updated – not the old. If you’re struggling to make the dollars work, a suggestion is streamlining the assortment by as much as 50% and stocking only the most interesting, hot new Promotional Products in your stock -focus on the trendiest, most up to date, most interesting and compelling assortment you can think of – one that will not only dazzle your customers, and make your competitors weep! If you stay on top of it, your customers will look forward to your seasonal upgrades and updates every year and your brand will benefit greatly! You will not regret rethinking how you plan and buy Promotional Products according to current trends and season-ability!