Mobile ecommerce apps are booming: latest industry figures and trends
The latest report published by AppsFlyer highlights key developments and promising prospects for the Ecommerce Apps industry in 2024. Anchored in a detailed analysis of consumer behavior and advertising budget variations. This study offers essential information to understand and anticipate current market dynamics.
Sustained growth of ecommerce apps
Despite global economic fluctuations, the growth of mobile commerce shows no signs of slowing down. The forecast for the coming months is optimistic, offering significant opportunities to strengthen customer loyalty. The report highlights that while only 10% of consumers make a purchase during seasonal peaks on iOS. Nearly 60% become loyal customers after their first purchase. Mobile application development uae can help provide the ecommerce apps.
This phenomenon is reinforced by a massive 60% increase in non-organic iOS app installs in 2023. This data illustrates the decisive influence of mobile apps in prolonged user engagement. Marked by an intensified remarketing strategy from the day after installation. With a conversion rate reaching 40%, this model demonstrates its spectacular effectiveness in terms of loyalty.
Impact of advertising and returns on investment
The report also reveals a notable increase in advertising investments in the field of ecommerce apps. In 2023. These investments reached $6.6 billion, reflecting growing confidence among marketers. iOS users played a central role in this dynamic, generating a 60% annual increase in non-organic installations in the fourth quarter and increasing their in-app purchases by 21% compared to 2022.
This performance largely exceeds that of Android users, who recorded increases of 21% and 9% respectively. It is accompanied by a significant reallocation of advertising budgets towards iOS. With an increase of 43%, compared to an 18% decrease for Android. These statistics highlight the superior purchasing power of Apple users and their ability to influence overall ad spend.
iOS User Adoption and Engagement in Asia
Asian companies have particularly taken advantage of these trends to target iOS users throughout the year. By passing traditional sales seasonality, they have managed to achieve impressive performance. For example, in Q2 and Q3 2023, they saw a 125% increase in non-organic installs, demonstrating great growth potential outside of typical peak sales periods. Or you can ask mobile application development uae if you want to make an ecommerce apps.
These results clearly demonstrate the strategic value of focusing marketing efforts on the iOS user base. Not just in the final quarter but throughout the year. This movement could well inspire other regions and industries to adopt similar approaches to maximize conversions and retention.
Global In-App Consumer Trends
AppsFlyer’s research shows that consumer in-app spending will increase significantly in Q4 2023. In-app spending increased 15% year-over-year, with iOS users up 21% and Android users up 9%. This trend continues in 2024, with a 21% increase in Q1, continuing the growth in in-app purchases.
The data shows that the first week after downloading an app needs to be given special attention. During this crucial period, users make their first purchase on average 3.6 days after installing. And remarketing campaigns run on day one have a conversion rate of 40%, rising to over 75% the following week.
Mobile application development UAE presents a detailed and nuanced picture of the forces influencing the mobile app market. However, it highlights the importance of targeted, year-round marketing strategies. For example, revealing valuable insights for advertisers looking to optimize their ad spend and increase customer loyalty in an increasingly competitive digital landscape.
