A Guide to Internet Marketing Marketing by the sue of integration of technology proves more substantial in the making of decision affecting business entities. Use of internet programs in analysis of the current marketing trends has become more beneficial because it combines wide range of customers at a specific time. Coca Company being an international company has a developed affilojetpack where most of its marketing decisions tends to rely on the number of customers visiting their websites. An example is that both the adverts on website of the company are the same adverts on televisions, as well as YouTube However, it does not compare to the customers reached when the same advertisement is placed on the Facebook, which is one of the readymade websites. This is because many people prefer Facebook to television and YouTube. Therefore, the marketing department of the coca cola company tends to embrace this fact in launching out their advertisement strategies. Nonetheless, many people argue that with the dynamics of the technological changes evident currently, many people have learned the use of YouTube to watch movies as well as to stream live news from different broadcasting stations in the world. This acts as a reminder to the marketing department in almost all companies to change its pattern of advertisement such a special deign of advertise would be advert on major news time like bumping on an advert of Coca Cola Company before watching his or her favorite movie on YouTube. Coca Cola Company gives more information on influence of the internet marketing in guiding the marketing decisions. Therefore, the application of the digital marketing ideology in making of decisions influences the decision that the company makes towards relaying of information to its customers that aids in the increment of the sales of the company. Coca Cola Company and digital technology in marketing are part of the companies operation. This is evident from the constant use of the social marketing in making most of their adverts as well as considering the marketing as a factor when making decisions that concerns marketing of the company. Actually, internet making has been causing a noted change on the sales of the company in the 2016 compared to the other years. Besides, the company have been able to employ more workers confirming that the company is showing a rising trend in development. Another noted result of change is the introduction of new brands in the market that never existed before. Possibility of this scenario emanates from high market share giving it a reason to create other products and introduce them in the market. production of Red bull by the Coca Cola Company is an example of new product that have gained an equal competition in the international domain through the help of internet marketing.
Fri, Apr 19, 2024
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